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Research papers

Research on values and consumer trends in Norway

This paper is a brief presentation of the bi-annual survey called The Norwegian Monitor, an extensive survey mapping the value-pattern of the population. The value-pattern describes people's convictions and objectives in life, and can therefore...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Erik Dalen
June 15, 1989
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Citation

Dalen, E. (1989a, June 15). Research on values and consumer trends in Norway. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/research-on-values-and-consumer-trends-in-norway


Research papers

Understanding consumer values

As the specialist practitioners of market modelling worldwide, NOVACTION's learning curve extends over fifteen years. Today, our history of marketing experimentation on test product mixes and consumer response benchmarks is computerised in a global...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Chris Macrae, Carlos Harding
June 15, 1988
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Citation

Macrae and Harding (1988a, June 15). Understanding consumer values. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/understanding-consumer-values


Research papers

Marketing strategy in a saturated market

In brief, the main objective of product strategies in a mature consumer market should be to achieve sales growth and a stable market share by creating new markets in one or both of two ways above: by launching new products that provide previously...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Tomiaki Nagase
June 15, 1986
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Citation

Nagase, T. (1986a, June 15). Marketing strategy in a saturated market. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/marketing-strategy-in-a-saturated-market


Research papers

Report of working group

Individual needs are changing at a greater rate than in the past. Changes in individual needs flow from changes in values. Changes in values are caused by a combination of general (economic, political, societal and demographic) and specific (cultural...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Pauline Graham
June 18, 1980
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Citation

Graham, P. (1980a, June 18). Report of working group . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/report-of-working-group-